Urban fashion is a casual clothing style that went global in the 1990s. It grew out of New York's hip hop fashion and California's surf culture to include elements of sportswear, punk, skateboarding and Japanese street fashion. Over time, haute couture became an influence. At first glance, the definition of urban clothing is deceptively simple.
The fashion industry defines urban clothing as casual, fashionable clothing worn by followers of popular culture. Most of these followers are under 30 years old, live in urban areas and belong to a group of subcultures (p. Ej. Streetwear is a fashion subculture that emerged in the early 80s in California.
Surfers and skaters in Los Angeles began selling screen-printed t-shirts with eye-catching and eye-catching designs. From the South, the style traveled to New York and spread to hip-hop fans. In the 2000s, the sneaker culture came together. They were people focused on collecting expensive and unique sneakers.
And in the next decade, when urban fashion became popular among social media influencers, luxury brands took action. Unlike traditional and formal fashion, urban clothing is highly adaptable, gender-neutral, includes sizes and is made by and for people of all skin colors. Most of the major fashion brands, both luxury and mass-market, are changing their strategies to incorporate urban clothing. As for urban fashion, it is the millions of users who like, share and retweet that determine what the next trend will be, rather than the fashion elite.
The original urban clothing brands are characterized by an affordable price, comfortable clothing and authenticity. Known for launching small batches and limited editions, these urban clothing brands generate scarcity and high demand. The value of each urban clothing brand is derived from a variety of sources, including product quality and design, celebrity fans, musicians and artists. Dapper Dan, a Harlem-based designer who created luxury urban clothing for hip-hop artists and influencers of color.
The most important item in urban fashion, sneakers, emerged from both hip-hop and basketball, two predominantly black subcultures. Urban fashion gets its staying power from merging the original codes of luxury fashion with something new. Connected to several fashion stores and media platforms in the U.S. In the US, Australia and the United Kingdom, Mandy uses her experience to advise emerging fashion brands and create top-notch content as an editorial strategist for several online publications.
An example of the connection between urban fashion and pop culture can be seen through the various styles of music that influence urban style. Some of these brands are new additions, while most are fast-fashion retailers that reproduce high-end luxury urban clothing. The best urban fashion designers also manage to make fun of classic brands, even with authorized collaborations. The definition of urban clothing is deceptively simple; the fashion industry defines urban fashion as casual fashion clothing inspired by popular culture worn by young fashion lovers who belong to a particular subcultural group (hip-hop fans, skaters, surfers) and who live in urban areas.
Designer Dapper Dan played a fundamental role in turning urban clothing into luxury as early as the 1980s in Harlem, New York, creating styles for hip-hop artists that traditional luxury brands of the time rejected. Staying true to their luxury roots, these urban clothing brands offer clothing at the highest price, which primarily appeal to buyers of traditional luxury items. .