Is the streetwear market growing?

The report is divided into four articles. Visit the executive summary for a full description. Meanwhile, the masses of teenagers who love urban fashion will grow up and leave behind their urban clothing characters. The market report contains information from experts on global industries, research factors, new products, company profiles and market trends.

The young and hungry consumer who is part of the local community that drives the urban fashion brand is not necessarily the same consumer who spends a lot of money on products inspired by urban fashion. Rather than having in-depth knowledge of clothing design and construction, urban clothing consumers generally appreciate the history of the market and the positioning of the brand more. In addition to the market share in each country and subregion, this chapter of this report also contains information on profit opportunities. However, the meteoric rise of urban fashion and, with it, the idea of accessible luxury or the “democratization of luxury”, have pushed the truly affluent class towards stealth wealth.

Meanwhile, while an overwhelming 74% of respondents in North America and Europe stated that urban clothing products are always in fashion, only 54% of respondents in Asia reported that urban clothing products are always in fashion. In addition, the analysis of customer preferences, market dynamics (driving factors, restrictions, opportunities), the launch of new products, the impact of COVID-19, regional conflicts and carbon neutrality provide crucial information for us to dive deeper into the urban fashion market. In addition, this report provides the size of the urban clothing market, recent trends, growth, share, state of development, market dynamics, cost structure, and competitive landscape. These ideas highlight the current segmentation of the urban fashion market and, more importantly, the sales capacity of urban clothing.

A high proportion (62%) of the consumers surveyed indicated that they believe that urban fashion products are always in fashion, while another 22% believe that urban clothing remains in fashion for at least one year, which means a much longer product life than that of traditional fashion items. Not so long ago, even the undisputed king of urban fashion, the late Virgil Abloh, noted that the urban fashion trend will eventually end in an interview with Dazed. Technological innovation and advancement will further optimize product performance, allowing you to acquire a wider range of applications in the derivative product market. In addition, it provides a comprehensive analysis of the aspects involved in market development before and after the COVID-19 pandemic.

It constitutes trends, restrictions and drivers that transform the market in a positive or negative way.