Why did streetwear become so popular?

This informal and contemporary way of dressing is often associated with the urban environment and city life, and is heavily influenced by pop culture. It is usually related to rap, hip-hop, R&B, skateboarding and sports, choosing elements from all of them to create an elegant urban style that attracts many. Urban fashion has become very popular in recent years. Streetwear was promoted as skatewear.

It was understood that you could only wear street clothes if you were skating. Over time, people started to notice these “cool brands” and started using them on a daily basis. This type of clothing became a booming business. People spend lots of money, for example, on a t-shirt that says “Supreme “, on Bape, or on shoes with the Nike logo backwards.

Luxury urban clothing highlights the complex role that fashion plays in our consumer culture. The logo on the chest or the sneakers on the feet represent more than the brand behind them. Place a designer label on an item and it's a sign of status and exclusivity. These expensive labels are symbols of social status that reflect your level of income and personal values.

This is a very important aspect of urban fashion because it allows people to look amazing without having to feel bad about not being able to afford something. They produce most of the highest-value items in urban fashion, sneakers, which gives them incredible financial power in the urban fashion industry. Urban clothing customers align themselves not only with a product, but also with the values that a brand seems to embody and, in an era of overcommunication, it's easy to report false notes, something that everyone could eventually benefit from. The most important item in urban fashion, sneakers, emerged from both hip-hop and basketball, two predominantly black subcultures.

The special thing about urban clothing brands is the fact that they are completely independent of the global fashion industry and are not dependent or dependent on large retail systems. Like other major cultural movements, urban fashion grew rapidly simultaneously in major cities and regions around the world. Many urban clothing brands sell exclusively through their own websites rather than through traditional retail channels. Most of the major fashion brands, both luxury and mass-market, are changing their strategies to incorporate urban clothing.

These brands didn't start out manufacturing urban clothing, but eventually joined the trend when it was economically lucrative to do so. The original urban clothing brands are characterized by an affordable price, comfortable clothing and authenticity. An example of the connection between urban fashion and pop culture can be seen through the various styles of music that influence urban style. Dapper Dan, a designer based in Harlem who created luxury urban clothing for hip-hop artists and influencers of color.

The most emblematic urban clothing brands have been largely based on the “drop” model, in which limited-edition collections in strategic locations, the supply is a little lower than demand, guarantee that stocks run out and arouse enthusiasm for future falls. Understanding the difference between the different types of urban clothing brands can make the difference between looking like an OG and looking like an aspiring cheap one. Thanks to the worldwide popularity of K-Pop bands such as BTS and Blackpink, urban fashion is expanding their musical taste.