Urban fashion is a casual clothing style that went global in the 1990s. It grew out of New York's hip hop fashion and California's surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Over time, haute couture became an influence. The urban style originated in New York City in the late 1970s and early 1980s as a style that combined elements of hip-hop fashion with Californian surf clothing.
With the help of rappers like Jay-Z, Snoop Dog, and Biggie and athletes like Michael Jordan, the relaxed, athletics-inspired urban clothing style began to gain ground around the world. Today, urban fashion encapsulates elements of sportswear, punk, skateboarding and Japanese street fashion. In recent years, we have seen how urban fashion styles have influenced and influenced haute couture and haute couture fashion. The definition of urban clothing is deceptively simple; the fashion industry defines urban fashion as casual fashion clothing inspired by popular culture worn by young fashion lovers who belong to a particular subculture group (hip-hop fans, skaters, surfers) and who live in urban areas.
And, since the concept of subculture is very subjective, with a wide range of influences from sports, music, haute couture, fast fashion and K-Pop, it's not easy to specify what is called urban style. In addition, the urban clothing customer base is equally diverse, covering all economic and social levels and encompassing the largest cities in the world. As such, urban clothing is more than overrated casual wear, logo t-shirts, oversized hoodies, and cool sneakers. While urban clothing styles are unique, depending on the type of each person, location is very important.
For example, London's urban fashion culture is slightly different from the fashion trends of Tokyo or New York. However, despite minor stylistic differences, there is no right or wrong way to wear urban clothing. Design your clothes in a way that feels authentic to you and remember that, in essence, the aesthetic of urban fashion consists of mixing comfort and practicality with self-expression. Your urban fashion choices should, above all, communicate who you are and what you value.
Identifying the first urban clothing designer or fashionista is an impossible task. James Jebbia, founder and owner of the urban clothing brand Supreme. Shawn Stussy, founder and owner of the California urban clothing brand Stussy. Dapper Dan: a luxury urban clothing designer from Harlem known for his excellent urban style clothing for hip-hop artists and influencers of color.
Each urban clothing category has a different aesthetic and style, and below, we'll break down the best urban clothing names in each category.
The original urban clothing brands are thecreators of the trend and the first to enter. Known as the O, G. With an excellent history and brand recognition, these urban clothing brands have medium to high prices, but their products have a high resale value.
Known for launching small batches and limited editions, these urban clothing brands generate scarcity and high demand. Streetwear and sportswear work on a common stylistic basis. This is because sportswear brands are the foundation of modern urban fashion. In recent years, many sportswear brands have started collaborations with celebrities and influencers, expanding beyond sports-related high-performance clothing and moving to urban clothing.
Luxury urban clothing brands are traditional high-end fashion houses that launch their lines or collaborate with urban clothing designers to create new brands. Relatively new to the market, these high-end streetwear brands blur the lines between O and G. Old-school luxury urban and haute couture clothing styles. Staying true to their luxury roots, these urban clothing brands offer clothing at the highest price, which primarily appeal to buyers of traditional luxury items.
New urban clothing brands are the latest to enter the urban fashion scene. These more affordable urban clothing brands have no experience in urban clothing, but they decided to jump on the trend, as it is financially lucrative. Some of these brands are new additions, while most are fast-fashion retailers that reproduce high-end luxury urban clothing. In fact, the impact of urban fashion is so powerful that the traditional fashion model has to adapt to survive.
Over the past five decades, fashion designers dictated which styles would hit the runway, trend forecasters which trends would catch up and hit stores, and fashion magazines informed shoppers about how to style themselves. Nowadays, anyone, from celebrities, musicians, actors and people of high status, wears street clothes. The digital revolution and social networks allowed urban fashion influencers to dictate in advance what happens on the catwalks, what is in fashion and how to style it. With hundreds of millions of urban fashion lovers posting, liking, sharing and re-sharing, urban fashion determines the next trends rather than the fashion elite.
As a result, urban fashion has become the new status symbol. The emergence of urban luxury fashion (the creations of high-end fashion houses such as Gucci and Balenciaga) highlights the complex role of urban fashion in today's cultural climate. In addition, the arrival of designer brands in urban fashion imbued the style with symbols of social status that reflect the income and personal values of each one. Urban clothing styles are the purest reflection of the world's current popular cultural landscapes.
As people who wear urban clothing change, urban fashion has a nature that is constantly being shaped and transformed. Unlike traditional, formal fashion, urban clothing is highly adaptable, gender-neutral, includes sizes and is made by and for people of all skin colors. In particular, the fashion rappers of the 80s and 90s wore white tracksuits and sneakers, assorted with fishing hats and gold chains. Nowadays, street style is deeply connected with pop culture and influences several musical styles, such as K-Pop.
Celebrities, designers and the latest sustainable fashion news. Which urban clothing brand do you consider to be the best and why? What style of urban clothing do you think we've missed out on and that we should include in the next update of our article? After years of managing hundreds of fashion brands from the London office of a global retailer, Mandy has ventured into freelance work. Connected to several fashion stores and media platforms in the U.S. In the US, Australia and the United Kingdom, Mandy uses her experience to advise emerging fashion brands and create top-notch content as an editorial strategist for several online publications.
Hello and thank you for the article, I own and manage a street brand and I found your information interesting. When you have the opportunity, please visit us at our URL posted below. Regards, family, urban or street clothing is comfortable. Would I mind sharing some ideas with your brand if possible? Save my name, email, and website in this browser for the next time I comment.
There is no doubt that urban fashion is a diverse fashion style that allows for self-expression and individuality. Many even mention their favorite urban couture clothing brands and designers, such as Raf Simons and Rick Owens, in their songs. Whether you want a style with functionality or if you want to combine different designer garments, you have a space for you in urban fashion. Ripped jeans, jeans that have gone through many types of washes, etc., are included in street style.
An example of exaggerated urban clothing is motorsports-inspired clothing that became a trend after Migos released the video for their popular song, “Motorsport”. There are many different types of clothing that fall under urban fashion and many subgenres of urban style. For those lucky enough to live in Tokyo, I highly recommend X-Large or X-Girl, which represent a mix of skateboarding and Japanese street style by combining classic skate silhouettes with modern, bright logos and colors. However, urban fashion is evolving and is inspired by different cultures in different parts of the world.