Everything we know about urban fashion was first tried by Shawn Stussy. Stussy began creating custom surfboards that merged reggae culture and new wave graphics with experimental forms in 1979. In the world of urban fashion, more than 10 years in the game give a brand the status of grandfather. There are some names from the 80s and 90s that have adapted and evolved with the times to continue competing today.
Some of them even dictate the direction in which urban fashion is heading. Due to the constant change in trends, economic recessions and the tastes of people who opt for men's clothing, it's impressive how long these brands have stayed on their feet. Read about the oldest urban clothing brands that exist today. Urban fashion is a casual clothing style that went global in the 1990s.
It grew out of New York's hip hop fashion and California's surf culture to include elements of sportswear, punk, skateboarding and Japanese street fashion. Over time, haute couture became an influence. It generally focuses on casual and comfortable garments, such as jeans, t-shirts, baseball caps and sneakers, and on exclusivity through intentional product shortages. Enthusiasts follow certain brands and try to get limited-edition releases.
It is generally accepted that the urban style was born out of the New York City hip-hop culture of the late 1970s and early 1980s, with elements of Los Angeles surf culture. If you have a limited number of garments from different urban clothing brands, try to show one logo at a time and complement the rest of your look with workwear and sportswear. Contemporary urban fashion has a growing influence on haute couture and, in turn, has been influenced by fashion shows. Complex magazine named Stüssy, Supreme and A Bathing Ape as the main urban clothing brands, and many collaborated on precious haute couture capsule collections, such as Supreme x Louis Vuitton, Fila x Fendi, A Bathing Ape x Commes des Garcons and Stussy x Dior.
The most popular shoe of the time was the Nike Air Force 1, immortalized in Nelly's song. Then, fashion clothing manufacturers began to follow urban clothing companies and appropriated the idea of very limited-edition capsule collections, now known as drops, in which social networks and the scarcity of products are used as marketing tools. Starting an urban clothing business may seem easy, but it's difficult for a brand to remain relevant while continuously striving. The urban fashion of the 1970s and 1980s was inspired by hip hop, the DIY aesthetic of punk, Japanese street fashion, new wave, heavy metal and the collaborations of major sportswear and workwear brands, such as Schott NYC, Dr.
While that may not be feasible for everyone, there are still ways to incorporate urban fashion into your look. Just take a look at The 50 best urban clothing brands and you'll see that, for various reasons, many of them don't exist today. With a growing trend of prominent brands and logos in clothing, a hyper-bestial culture related to urban fashion has developed starting in the mid-2000s. Due to the scarcity of products, popularity increased, and therefore sneakers became very important for urban fashion.
Brand loyalty is an important part of urban fashion culture, so it's rare to see a true fan combine different urban clothing brands in one look. Urban fashion fans often wear loose-fitting jeans, oversized sweatshirts and other loose-fitting garments, breaking the rules of proportion to achieve a modern effect. Sneakers have been an important part of urban fashion culture (mainly Pumas, Nike, Adidas, Converse, Vans) since the 1970s. Designers such as Virgil Abloh and Raf Simons have had a major impact on the evolution of urban fashion through their influence on hip hop and popular culture.