It could be said that urban fashion attracts people of all ages, and not just the millennial generation. There is something timeless about urban fashion because it embraces the pop culture of the moment and, at the same time, remains faithful to its sporting and musical roots, which makes it one of the most enduring and beloved urban styles of all urban styles. Urban fashion has become very popular in recent years. Streetwear was promoted as skatewear.
It was understood that you could only wear street clothes if you were skating. Over time, people started to notice these “cool brands” and started using them on a daily basis. This type of clothing became a booming business. People spend lots of money, for example, on a t-shirt that says “Supreme “, on Bape, or on shoes with the Nike logo backwards.
This is a crucial component of urban fashion because it allows people to look elegant without having to feel bad about their financial situation. Most of the major fashion brands, both luxury and mass-market, are changing their strategies to incorporate urban clothing. That's why many urban clothing companies like to work together with other designers and celebrities to increase their visibility and spread their designs to a wider audience. Although the first urban clothing items were created many years earlier, it wasn't until the 1990s, when it became a global phenomenon, that it was called a trend or fashion style.
Streetwear is something we could call casual clothing, but it doesn't necessarily have to be casual. This is a very important aspect of urban fashion because it allows people to look amazing without having to feel bad about not being able to afford something. Rappers like Lil Kim and Biggie Smalls pioneered the first basic garments of urban fashion, such as fishing hats and loose-fitting tracksuits. These brands are also guided by authenticity, but they operate at a higher price and move away from the standard urban uniform.
Urban clothing is a unique clothing style that combines elements of street culture, sportswear and haute couture. From its humble beginnings to its current status as a global trend, this is how urban fashion became so popular. Culturally, today's urban clothing market has once again been dominated by small but influential brands. Urban fashion should not be seen as a trend within fashion, but as the driving part of a major change that has empowered popular culture that encompasses fashion, art and music, and which is largely driven by black culture.
The sneakers created by brands such as Adidas and Nike are the cornerstones of the urban uniform. This season, sneakers and hoodies rarely appeared at mega-bank shows in Milan and Paris in fashion weeks, as in previous years, while urban luxury ties, such as Air Jordan and Dior or Supreme and Louis Vuitton, have become less common. In essence, urban fashion involves the production, promotion, sale and resale of casual fashion, mainly footwear, such as sneakers, but also t-shirts and other items, in ways that avoid traditional retail channels and often subvert the way in which the fashion industry has long defined and dictated how “cool” becomes profitable.
