It is generally accepted that the urban style was born out of the New York City hip-hop culture of the late 1970s and early 1980s, with elements of Los Angeles surf culture. Street fashion began to become popular just after World War II. Square, Ph, D. He adds: “There were more sneakers and fewer 'right shoes', a general coincidence of fashion.
Urban fashion has taken a big leap in recent years, going from being cult followers to becoming a giant icon in the world of luxury fashion. Where does this enormous interest come from? Several fashion sources point to the subculture of the skate era, which originated in the early surf era in the late 1970s. Urban fashion also has its roots in music with the development of hip-hop culture. Nowadays, urban fashion has a multifaceted personality, combining a casual look, ready-to-wear fashion and, often, luxury with exclusivity.
There are new players in the world of urban fashion and, unlike their predecessors, accessibility is not in the spotlight for this group. The sneakers created by brands such as Adidas and Nike are the cornerstones of the urban uniform. Like most skate brands of the 80s and 90s, urban clothing reflected the emerging subculture without the popularity of conventional fashion. Urban fashion is the true voice of the fashion consumer, which makes it an indispensable expression that should be reflected in contemporary fashion brands and their product portfolios.
Understanding what urban fashion is, where it comes from and what it means for community members is essential to create and promote best-selling collections that are not only current, but that break the rules in a timeless way. There is no single definition for Milanese urban clothing because this style encompasses many different social layers and subcultures. Urban fashion is a dynamic fashion genre, open to creative brands that share meaningful messages with the world through their designs. Urban fashion is a trend that will remain on the market for quite a long period of time, especially when it comes to reaching the urban public.
A crucial aspect that gives legitimacy to urban fashion is authenticity, since it is based on music, art, counterculture and, often, on racial codes, and meant that whoever wore it was part of a subset of a system that largely excluded it. Brands such as DC Shoes, Vans and the publication of Thrasher Magazine influenced the urban culture of the time and created an appeal and a sense of community for skaters around the world. These brands are also guided by authenticity, but they operate at a higher price and move away from the standard urban uniform. Even today, urban fashion is led by a close-knit group of musicians, skaters, artists and now social media influencers, who create clothes and select styles for themselves as an act of self-expression, culture and community knowledge.
Seeing that girls and women are allowed to change the way they want to dress every day allows us to have a different vision of urban style and fashion. Inevitably, as the consumer base of urban clothing grows, the definition of urban clothing is changing. Urban fashion has taught the industry that limited editions promote a sense of exclusivity, not through prices, but through community spirit.
