Why is streetwear so popular now?

It could be said that urban fashion attracts people of all ages, and not just the millennial generation. There is something timeless about urban fashion because it embraces the pop culture of the moment and, at the same time, remains faithful to its sporting and musical roots, which makes it one of the most enduring and beloved urban styles of all urban styles. Urban fashion has become very popular in recent years. Streetwear was promoted as skatewear.

It was understood that you could only wear street clothes if you were skating. Over time, people started to notice these “cool brands” and started using them on a daily basis. This type of clothing became a booming business. People spend lots of money, for example, on a t-shirt that says “Supreme “, on Bape, or on shoes with the Nike logo backwards.

Luxury urban clothing highlights the complex role that fashion plays in our consumer culture. The logo on the chest or the sneakers on the feet represent more than the brand behind them. Place a designer label on an item and it's a sign of status and exclusivity. These expensive labels are symbols of social status that reflect your level of income and personal values.

That's why we analyzed the most popular word in urban fashion to help you understand the complex and multi-million dollar industry that has taken over the global fashion scene. Many urban clothing brands sell exclusively through their own websites rather than through traditional retail channels. A lot of people want to have their own identity, so being able to differentiate themselves from others is something you can do with urban clothing. The most important item in urban fashion, sneakers, emerged from both hip-hop and basketball, two predominantly black subcultures.

In fact, you'll hardly find anyone in this age category who doesn't have at least a couple of pieces of urban clothing. Although the first urban clothing items were made a long time ago, no one called it a trend or fashion style until the 90s, when it became a worldwide success. Because social networks are so popular and are used so much by millennials and Generation Z, urban clothing is the most common thing you'll see. This is a very important aspect of urban fashion because it allows people to look amazing without having to feel bad about not being able to afford something.

They produce most of the highest-value items in urban fashion, sneakers, which gives them incredible financial power in the urban fashion industry. In the United States, the modern urban clothing movement can be traced back to California's surf and skate culture. Not so long ago, even the undisputed king of urban fashion, the late Virgil Abloh, noted that the urban fashion trend will eventually end in an interview with Dazed. The fashion industry defines urban clothing as casual, fashionable clothing worn by followers of popular culture.

An example of the connection between urban fashion and pop culture can be seen through the various styles of music that influence urban style. Sportswear and streetwear are often referred to interchangeably, largely because sportswear brands are the foundation of modern urban clothing. Today, luxury brands such as Louis Vuitton and Balenciaga have made contemporary urban clothing the cornerstone of their collections (and it's showing good results).